Posts Tagged ‘marketing on the internet’

When is Internet Marketing Worthwhile?

Saturday, July 21st, 2012


When is Internet Marketing Worthwhile?

In general the answer to this question is always but the answer is much more involved. Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. For example you can spend thousands of dollars on a television marketing campaign but if no one sees your commercials or your commercials do not reach your target audience and generate sales, the advertising was not worthwhile. So perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works. This is a rather vague statement but this article will investigate the issue further and explain how you can make Internet marketing work for your business.

One of the most basic principles of marketing is to make sure you reach your target audience. This is so important because your target audience is the people who are most likely going to be interested in purchasing your products or services. It is much easier to sell your products or services to those who already have an interest in the products and services you have to offer than it is to convince those who are not interested in your products or services at all. As an example consider a business who sells fishing rods. You will want to market your products to those who enjoy fishing either competitively or as a leisure activity because among this audience you are likely to find people who may be interested in purchasing a new fishing rod. It would make sense to place an advertisement for your business on a website selling bait and tackle or a website which organizes fishing trips in exotic locations. Conversely it would not make sense to place your advertisement on a website selling telescopes because you are not likely to reach a large target audience here. There may be some stargazers with an interest in fishing but your advertising dollars and efforts would be better spent placing advertisements with websites more closely related to your business.

Another factor to consider when purchasing advertising space on another Internet website is traffic the amount of traffic the other website receives. This is significant because you want to place your advertisement on a website which is closely related to your own and likely to attract a similar audience but you also want your advertisement to receive a large amount of attention. For this reason it is important for your advertisement to appear on a website which receives a great amount of traffic each month. This will help to ensure your business is getting a great deal of exposure through this advertising.

When it comes to Internet advertising, there is a fine line between great advertising and spam. Some business owners get carried away trying to get as much exposure as possible and can sometimes go overboard and wind up being considered spam. Internet users who see your advertisement in a couple of key locations will likely notice the advertisement and may be compelled to visit your website immediately or may keep your website in mind for future use. However, Internet users who see your advertisement everywhere they look are likely to view your advertisement as spam. This can be harmful because they are not likely to visit your website because they expect it to not be worthwhile.

In any Internet marketing campaign it is important to carefully monitor the results of your marketing efforts and make changes to your campaign as necessary. This is important because you want to make sure your marketing efforts are paying off and the best way to do this is to evaluate the results of your advertising carefully. One way to do this is to place specially coding in each one of your advertisements so you will know which advertisements are generating business for you and which ones are not. You can use this information to decide whether you should modify the ineffective website or stop running these advertisements. If you decide to modify them you will want to continue to monitor the results to determine whether or not the changes made the advertisements more effective.

James Nsien2
NCN Internet Marketing Services

Originally posted 2009-09-12 17:47:21. Republished by Blog Post Promoter

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Posted in Internet Marketing, Internet marketing Methods, NCN Internet Marketing Services | 7 Comments »

The Northern Pike Syndrome Revisited

Saturday, July 21st, 2012

“How to Avoid The Pike Syndrome When It Comes To Internet Marketing”
By James Nsien2
http://james-nsien2.com

While the “Northern Pike,” also known throughout Europe, the United States and Canada as the “Water Wolf” and “Jack Fish,” is one of the largest, most powerful and aggressively carnivorous fish in the northern hemisphere, it suffers from what your “Life Coach” might refer to as “Self Limiting Perspectives” or “Stinkin’ Thinkin’”

You see, these tyrannical terrors of the Northern waters, who normally feast off every other fish in the water, from trout to large salmon, can quite easily allow themselves to be psyched into complacent attitudes of surrender by the simplest, minor setbacks.

You see, if a Northern Pike is placed into a large fish tank that is separated into two sides by a glass wall dissecting the center of the tank, he can quickly be turned into a submissive quitter who pathetically accepts failure without even trying to rectify the situation.

Now normally a Northern Pike would finish off 10 minnows tossed into its tank in about 15 seconds. However, if you put the pike into his half of the separated tank and place 10 minnows in the other compartment of the tank to teasingly swim around for a while, something very weird happens.

The more the minnows freely and quite visibly swim around on their half of the tank, the hungrier and more aggressively the Pike will try to attack and feed on the little fish, but to no avail!

After numerous unsuccessful efforts to get to these minnows by battering it’s snout against the glass divider, it begins to “LEARN” that reaching the minnows is an impossible task, and it eventually resigns itself to its fate of fish feeding failure!

But what’s truly amazing is the fact that, after the divider is removed, the Pike will continue to sit in solemn sadness, even though the minnows are now free to swim all around the giant “Killer.” The minnows will get right up in the Pike’s face, brush across it continually as they swim all around the comatose carnivore, and the Pike will just sit there, depressed and downtrodden.

What does any of this mean to you and I. A lot! The Pike Syndrome warns us to beware of ignoring the constant changes that occur all around us all the time.

Opportunities rise and fall like the changing tide, so we must consistently stay in tune with the constant alterations in our environment or we will pass up excellent chances to succeed, based purely on OLD, out of date information!

Our own self limiting perceptions can block us from seeing new opportunities all around us, based on being lost in the facts of the past. We need to constantly stay tuned in on shifting circumstances and continually question and test our assumptions about our limitations.

One thing that you can always count on in life and business is the consistently inconsistent “ebb & flow” of CHANGE!

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Don’t be like the Northern Pike, test your boundaries and re-assess your options and opportunities on a consistently regular basis because things CHANGE all the time!

Will today’s changes help or hurt your efforts. Find out and quickly adjust to the new facts of your environment of, like your road map to success, your business will get lost in the past!

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Finally, permit SEOWisely to guide you to your destination – Your Business Success.

Do something about it — today!

James Nsien2
NCN Internet Marketing Services

Originally posted 2009-05-01 22:26:48. Republished by Blog Post Promoter

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Posted in NCN Internet Marketing Services, Northern Pike Syndrome | 2 Comments »

Free Internet Marketing Methods that will Save your Internet Business

Saturday, July 21st, 2012

Free Internet Marketing Methods that will Save your Internet Business

Best things in life are free, as many would say. This especially holds true with efforts in advertising one’s products or services. With free Internet marketing services, one can save a lot. Instead of shelling out for the marketing aspect of your product or services, that chunk of money could be put to other important elements of your business since many information websites now offer knowledge regarding Internet marketing services that comes with no price tag at all.

This is not to tell you that better focus on plain Internet marketing. It still will do your business a lot good if you mix traditional advertisement efforts such as traditional and new marketing media.

Here are few of the free methods that you could employ to make your products and services be in their most visible, thus saleable, form.

1. Promote your business through free search engine submission and optimization.

Submit your website to various search engines monthly. This will make many more people know that your website actually exists. Aiming for the top search engines will help a lot in this endeavor.

2. Improve your articles.

Remember that information on articles with good content as traffic-bringer of websites? This time it’s about making these articles serve your website better by using keyword suggestion tools that are offered for free. Update your web site’s content by regularly checking the standing of your keywords with the current market.

3. Acquire free content.

If you have no time to increase the SEO or search engine optimization-friendliness of your articles, you can look for free content from article directories. All you need to do is retain the resource box of those write-ups.

4. Avail of free comprehensive web traffic analyzers.

These are tools that you can make use of without costing you a cent. Your website’s hits statistics will be produced by this kind of Internet marketing tool for your own analysis.

5. Learn to manipulate web design templates.

You don’t have to be too techie-geeky to be able to design your web site. Oftentimes, web design templates or custom-made layouts are available for the Internet marketer to use.

6. Monitor your website’s visibility.

Tools such as search engine position trackers may be used to see your website’s standing.

These processes are very convenient to use as long as you keep in mind that you use and try to master their use for your own benefit. Just don’t get obsessed with your achievements when you finally learn how to use them and incorporate them in your Internet marketing feat.

James Nsien2
NCN Internet Marketing Services

Originally posted 2009-07-28 20:25:30. Republished by Blog Post Promoter

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Posted in Internet marketing Methods, NCN Internet Marketing Services | Comments Off

You May Already Be Marketing On The Internet

Saturday, July 21st, 2012

You May Already Be Marketing On The Internet

Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.

Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.

Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.

Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.

Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.

We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.

James Nsien2
NCN Internet Marketing Services

Originally posted 2009-09-12 16:52:54. Republished by Blog Post Promoter

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Posted in Internet marketing Methods, NCN Internet Marketing Services | 3 Comments »

How Will Internet Marketing Work for Your Business?

Saturday, July 21st, 2012

How Will Internet Marketing Work for Your Business?

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically they techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in an Internet marketing campaign.

Before making the decision to embark on an Internet marketing campaign you should carefully consider your target audience. The Internet is used widely around the world but whether or not members of your target audience are likely to utilize the Internet to research or purchase the products or services you sell is not guaranteed. This is significant because investing a great deal of time, effort and money into Internet marketing when your target audience is not likely to respond to these efforts is not worthwhile.

Conducting market research can do a great deal to help you determine whether or not you should invest in an Internet marketing campaign for your business. This step is very important because it will give you a good indication of whether or not you should even begin marketing your business on the Internet. Hiring a firm specializing in market research is recommended because they can conduct this research quickly and efficiently and will likely gain a great deal of valuable information as a result of their research efforts. If they determine your business can benefit from an Internet marketing campaign, it is time to start thinking about how you want to advertise your business online.

Again, seeking the help of professionals can be an extremely worthwhile investment. If you are not well versed in the industry of Internet marketing, hiring a firm with a great deal of expertise in this industry can be very helpful. They can assist you by consulting with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your Internet marketing campaign and evaluating the results of marketing efforts to determine which strategies are working and which are not.

The potential for success with an Internet marketing campaign is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website judiciously on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website.

Search engine optimization (SEO) is one of the most important aspects of any Internet marketing campaign. SEO is so important because it dictates the ranking of your website on popular search engines. Internet users value these results and are not likely to seek out websites which do not rank well with search engines. Conversely, high ranking websites can enjoy a great deal of increased website traffic as a result of these rankings.

Inbound links to your website are also important in Internet marketing. Inbound links are links on other websites which direct users to your website. These links are important in an Internet marketing campaign. First of all many search engines factor inbound links into their ranking algorithms which means inbound links can result in higher search engines rankings. Also, these links can be used directly by website users to access your website. This means you can gain traffic directly from these links.

Another way to enjoy a successful Internet marketing campaign is to orchestrate an affiliate marketing campaign. Affiliates are essentially website owners who place a banner ad on their website to direct traffic to your website. Typically, affiliates are only compensated when the advertisement on their website produces a desired effect such as enticing the users to click through the advertisement, resulting in a sale or resulting in another action such as filling out a survey or registering with your website. Affiliate marketing can not only be highly effective but it is also cost effective because you only pay the affiliates when they produce results.

James Nsien2
NCN Internet Marketing Services

Originally posted 2009-09-14 22:00:25. Republished by Blog Post Promoter

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Posted in Internet Marketing, NCN Internet Marketing Services | 1 Comment »