“Writing Targeted Ad text”
By James Nsien2
http://james-nsien2.com
Targeted Ad text is a crucial distinguishing factor in luring a user to your website. Successful ads are clear, well-written, specific, and compelling. Here are some tips for writing ads that will get people clicking:
• Include a call to action, such as buy, order, and purchase. While find and search may be accurate, these words imply that the user is still in awareness or interest mode, and doesn’t easily encourage the user to click through.
• Include keywords in your headline, since that’s what people are looking for.
• Relate your ad to offers that you make on your landing page to help users complete the sales cycle.
• Get to the point — fast. Include the most relevant information about your business first.
• Write more than one ad per ad group, and test the results.
Here are two sample ads promoting the AdWords program: The first ad is vague, redundant, and doesn’t offer any benefits or contain a call to action. The second ad contains clear ad text, a specific benefit to the user, and a call to action.
Google
Online advertising.
Google’s online advertising program.
adwords.google.com
Overview:
So far, we’ve been talking about text ads — Google’s most traditional and popular ad format. In addition to creating text ads, you might also have the option to create the following types of ads:
• Image (and animated) ads
• Video ads
• Local business ads
• Mobile ads
You can include one or more different ad formats per ad group. Overall, we suggest that each ad group contains at least one text ad. If you have multiple ad formats per ad group, Google displays the most relevant one on a search or content page.
Make sure your ad closely relates to the product and service offered and describes what you expect a user to do on your page.
James Nsien2
NCN Internet Marketing Services
Originally posted 2009-03-31 03:56:19. Republished by Blog Post Promoter