Why You Should Not Document Illegal Activities with Online Video Websites

July 21st, 2012



Why You Should Not Document Illegal Activities with Online Video Websites

Each day, a large number of individuals make online videos. Online videos, in most cases, are displayed on online video websites. While online videos are fun to make and share with others, there are a number of things that you should be concerned about. One of those things is the use of illegal activities in your online videos.

As previously mentioned, online videos are most commonly hosted on online video websites. Online video websites are websites that allow internet users to view videos or make and upload their own. In most cases, this is done free of charge.  A number of popular online video websites, such as Google Video and YouTube, have restrictions in place. Those restrictions often prohibit the use of certain video material. While a large number of video sites do have restrictions, not all do. Even though you may be able to make a movie of whatever you want and post it, it doesn’t necessarily mean that you should.

It is becoming popular to document your “bad,” side online.  There are many individuals, especially high school students and college students, who are trying to impress others. Unfortunately, this often results in the documentation of dangerous or illegal activities.   While you may think that it is harmless to post a small video of you and your friends getting into a fight, vandalizing something, or using drugs or alcohol, there are a number of ramifications, many of which you probably never even thought about.

When documenting the use of drugs, underage drinking, vandalism, or anything else that is considered illegal, it is important to remember that you are committing a crime. Most police departments will not scour the internet in search of online photographs or videos, but they may come across your online videos on accident. While you may not be able to be arrested, most officers are actually required to see you in the act, you may raise suspicions. If you enjoy participating in illegal activities, such as underage drinking, there is a good chance that you will continue to participate in them. With suspicion arose, there is a good chance that you may be being watched by your local authorities.

In addition to the authorities, if you are student, whether you are a college student or a high school student, there is a good chance that you could be suspended from school.  Across the country, there have been numerous reports of school officials finding online content, including videos hosted on online video websites, that document illegal activities. These activities often included underage drinking, drug use, or threats against other students. In addition to be spoken to by your local police department, there is also the chance of school suspension or suspension for any school related activities, such as sports.

The possibility of being suspended from school and talked to by your local police department are things that could happen right away. Despite what you may think, your online video could come back to haunt you in a couple of years. Most online video websites will allow you to remove your video, if and when you choose to do so. However, it is likely that a large number of individuals have already seen it. Although they are not supposed, it is also possible that your video has been reproduced and redistributed throughout the internet.  If illegal activities were documented in your online video, there is a good chance that you could be terminated from your job, especially if your video was viewed by your employer. Also, there are a large number of employers who use the internet to research their new applicants. Your online video, especially if it documented the use or participation in illegal activities, could prevent you from getting that new job that you always dreamed about.

As much fun as you may think it would be to make a video of your next underage drinking party, you are advised against doing so. Perhaps, it is best to stay cautious. You can never tell who will be watching your video and what they will do about it.

James Nsien2

NCN Internet Marketing Services

Originally posted 2009-08-06 21:11:35. Republished by Blog Post Promoter

How Autoresponders Work

July 21st, 2012




How Autoresponders Work

At some point in our Internet lives, a majority of us have received a message from an autoresponder. It could have been a short response letting you know that the individual is away, or an email thanking you for something that you have done. Perhaps it was even an email letting you know about upcoming products, or even an email letting you know that a message you tried to send couldn’t be delivered.

Each one of these messages is all but a different version of a useful program known as an autoresponder. Autoresponders are very useful tools, as they will automatically send out an answer to any email that they receive. The answer that they send out however, will all depend on the messages that you have the program set up with. Autoresponders are very flexible, and most will hold a variety of pre set messages.

The very first autoresponders were used with email providers or email transfer agents. Whenever an email you sent out couldn’t be delivered to the recipient, it would send you an automatic response letting you know that your mail couldn’t be delivered. Although these programs were somewhat helpful, they weren’t all that sophisticated.

Over the years, autoresponders have changed quite a bit, proving to be very useful with big companies and even Internet marketing. These days, autoresponders are used by businesses and companies to give immediate response and feedback to interested clients and subscribers. This could include a response about programs, information about pricing, specific details regarding a product, and even a time that someone from the company can get in touch with the client.

In the world of Internet marketing, staying in touch with clients is easier than ever with an autoresponder. They will save you a quite a bit of time, especially when you think about how long it would take you to personally send email responses to each and every email you get. If you run a business, you probably get hundreds of emails a day. An autoresponder can simplify your life, by sending out a preset message response to each and every email you receive.

You can set up an autoresponder using either one or two methods – an outsourced ASP model and server side model. When using an outsourced ASP model, the company wishing to use the autoresponder will their business model will contract through an outside provider. This outside provider will then give the company user access to a web based system, or control panel. From the control panel, the company or individual can set up the autoresponder, preset messages, and decide how the autoresponder will handle the many different types of emails. One of the best services we have found is www.Automatic-Responder.com their service is top notch. To use these types of services, the individual or company will have to pay the autoresponder provider a flat monthly fee.

Server side autoresponders are a bit different. Basically, they are programs that a company or individual installs themselves and runs it on their own computer or server. You can save money with these programs, as you don’t have to pay a provider to operate the autoresponder. Although server side autoresponders weren’t user friendly in the beginning, they have become easier and easier to operate over the years – and are now the most popular type of autoresponder.

In all actuality, autoresponders are great to have. They are very reliable, and can easily save you a lot of time. The way the different types work can be a bit perplexing, although most are easy to use and easy to implement into your website. If you own or operate an online business – an autoresponder is something you should never find yourself without.


Originally posted 2009-10-31 17:40:21. Republished by Blog Post Promoter

Choosing a Web Designer is Easy

July 21st, 2012

Making Money with Articles: Choosing a Web Designer is Easy

There are two important things to remember when looking for a web designer:

First, it is important to go with a freelancer if you are looking for a small and simple site. You can probably get one done for $30 to $50. There are many freelancing companies on the web that you can tap into to find the designer for you.

Second, it is important that you ask to see a few sample sites that the web designer has done and that you check any ratings that may be available for the designer. This may keep you from getting wrapped up in a project with someone who will not finish or cannot do the type of job that they claim they can do.

If you cannot put together your own website to host your articles on and you don’t want to pay the extra $7 to $12 dollars per month that it may cost to get a host that offers a What You See Is What You Get website builder, then your only other option is to hire a web designer. The good thing is that, if you are looking for a very basic 2-5 page site and you hire a freelancer rather than going with a web design company, then it will be relatively easy on your wallet.

James Nsien2
NCN Internet Marketing Services

Originally posted 2009-09-24 20:40:38. Republished by Blog Post Promoter

What are Dedicated Servers?

July 21st, 2012

What are Dedicated Servers?

What are dedicated servers? A dedicated server is not someone who is attentive to you in a restaurant. When you hear the term “dedicated servers” online it usually refers to the type of web hosting provider for a website.

If you have started an internet website, you are probably aware that you need a host. There are several different types of web hosting available. You can get hosting through a free server. This is usually used by people who want to have a personal web page for friends and family. A free server will most likely put their own ads on your web page so that they can generate income.

There are also shared servers. A shared server is the logical choice of most businesses starting out on the website. Because internet hosting can cost hundreds of dollars per month, most small businesses choose a shared server so they do not have to invest so much money at the onset of their business.

A shared server can be a good option for a small internet business or a personal website. There is no reason for a personal website owner to have a dedicated server. A small business or personal website can keep costs down if they share the cost of hosting with other businesses.

However, if your business suddenly begins to take off, or you find that you want a lot more space for forums and shopping carts that your current shared server cannot give you, it may be time to look into getting a dedicated server.

Dedicated servers host only your website. This means that all of the space and bandwidth on the server is yours and yours alone. You do not have to share hosting with other businesses. You can generally make your website as large as you want and include databases such as shopping carts as well as forums, that normally take up quite a bit of space.

This also means that you have total control over the safety of your server and your website. You can add additional features that can make your site even more secure, to the benefit of both your customers as well as yourself.

Dedicated servers usually cost a lot more each month to maintain, but there are different sizes as well as services available for this type of web hosting. When perusing the different options when it comes to dedicated servers online, you can generally find everything from larger servers to budget dedicated servers.

Nothing can be worse for an internet business than the following:

- Customers not being able to access the website because there is not enough bandwidth, leading the customer to believe the website no longer exists.

- Customers not trusting the security of the website because last month their credit card information was lifted because the website was not secure.

- A severe limit on the website with regard to space that eventually costs you customers.

All of the above scenarios can be avoided by using dedicated servers instead of shared servers. Dedicated servers add space, bandwidth and security for internet business websites.

James Nsien2
NCN Internet Marketing Services

Originally posted 2009-09-29 18:21:54. Republished by Blog Post Promoter

Easy Steps to Get Traffic to Your Blog

July 21st, 2012

“Easy steps to get traffic to blog”
By James Nsien2

http://james-nsien2.com

• Write and submit articles to the article directories.
• Leave comments on other people’s blogs with a backlink to your site.
• Answer people’s questions on www dot answers dot yahoo.com.
• Post in forums and have a link to your site in your signature.
• Write a press release and submit it to www dot PRWeb dot com.
• Advertise your website in the appropriate category on www dot CraigsList dot com.
• Give an unbiased testimonial on a product/service that you have used in exchange for a backlink to your site.
• Start a blog and submit it to the 100’s of free blog directories.
• Manually submit your website to the major search engines.
• Optimize each page of your website for a particular keyword or search phrase.
• Add a link in your email signature to your website. It’s a free and easy way to get a little more traffic.
• Make a custom 404 error page for your website redirecting people to your home page.
• Use PPC search engine advertising.
• Add a bookmark this site link to your webpages.
• Have a tell-a-friend form on your site.
• Send articles to ezine publishers that includes a link to your website.
• Hold a crazy content and make it go viral.
• Give away a freebie (ebook, report, e-course) to keep people coming back to your site.
• Add an RSS feed to your blog.
• Submit your site to any related niche directories on the net.
• Participate in a banner or link exchange program.
• Create a software program and give it away for free.
• Purchase the misspellings or variations of your domain name, or those of your competitors.
• Buy a domain name related to your niche that is already receiving traffic and forward it to your site.
• Pass out business cards with your domain on them everywhere you go.
• Start an affiliate program and let your affiliates send you visitors.
• Start a page on social bookmarking sites such as www dot MySpace dot com.
• Submit a viral video to www dot YouTube dot com
• Conduct and publish surveys to your website.
• Find joint venture partners that will send you traffic.
• Start your own newsletter or ezine.
• Use a autoresponder or email campaign to keep people coming back to your site.
• Purchase ads on other sites.
• Send a free copy of your product to other site owners in exchange for a product review.
• Sell or place classified ads on www dot eBay dot com with a link to your site.
• Post free classified ads on any of the sites that allow them with a link to your site.
• Exchange reciprocal links with other related websites.
• Network with other people at seminars or other live events.
• Purchase advertising in popular newsletters or ezines.
• Advertise on other product’s thank you pages.
• Create a free ebook and list in on the free ebook sites.
• Buy and use a memorable domain name.
• Do something controversial.
• Create an Amazon profile and submit reviews for books and other products that you have read.
• Start a lens on www dot Squidoo dot com.
• Use a traffic exchange (low quality traffic, but can sometimes be worthwhile).
• Get referrals form similar but non-competing sites.
• Create and sell a product with resell or giveaway rights and include a link to your site in it others to pass it around for you.

James Nsien2
NCN Internet Marketing Services

http://james-nsien2.com/ncn-internet-marketing-services/

Originally posted 2009-05-16 01:34:36. Republished by Blog Post Promoter

Affiliate Marketing in a Nutshell

July 21st, 2012

Affiliate Marketing in a Nutshell

What exactly is affiliate marketing? Affiliate marketing is the single fastest growth industry on the Internet. It’s also true that affiliate marketing is one of the fastest and most creative ways to make money and have a career on the Internet.

Simply put, affiliate marketing is selling products on a commission basis. You own a business that advertises and sells products for other companies. You may have a product of your own to begin with or not. The things that a successful affiliate marketer must have are:

1. Your website is the jumping off point of all your marketing efforts. So the first step in any successful affiliate marketing business is building a good, credible and professional looking website. You must build a user-friendly website, which will attract your prospects and motivate them to click on the links to the products and services you are promoting and make a purchase. There are companies whose business is building websites that you can hire to build one for you.

2. You must find products to sell, you must be able to determine whether there is a demand for those products and if people will actually buy them. You may either have your own original product or products that are made by others. Which ever way you go, you must believe in the products.

3. It will be necessary for you to become an adept advertiser and be able to tell whether the advertising you are paying for is producing more income for you than the advertising is costing you.

4. It is necessary that you have good mathematical skills. You will need to be able to track your sales and determine profit, as well as, see to it that your suppliers are paid in full and on time.

5. You need the full and unwavering support of your family so that you can devote the time and energy necessary to launch your affiliate marketing business.

Originally posted 2009-10-20 03:57:27. Republished by Blog Post Promoter

Gamer Dedicated Servers

July 21st, 2012




Gamer Dedicated Servers

Millions of people spend hours a day on internet gaming. Internet gaming used to mostly consist of gambling online and casino games. Over the past several years, however, internet gaming has taken on a whole new form as role playing games have become more popular.

If you have been fortunate enough to create a role playing game and website where people can enjoy playing the game, you may find the traffic to your website increasing by leaps and bounds on a daily basis. If you are using a shared server, all of your hard work in creating your game and establishing your website may be for naught if customers are unable to access the game.

Internet gaming can be very addictive. People who participate in internet gaming are more than willing to pay money to continue playing a game. This does not only apply to casino games, but role playing games as well. Despite the fact that there is no monetary reward in playing these games, people pay a few bucks a month to be able to enjoy the game. This can be quite beneficial to the owner of the website.

Anyone with a gaming website should consider gamer dedicated servers when thinking about their internet server. While a shared server may be much cheaper, especially when starting out, when your game takes off, it is time to switch to one of the gamer dedicated servers that are available on the market today.

Gamer dedicated servers do not host any other websites but your own. This means that you can have more customers as well as more space. If your gaming site has forums, this takes up quite a bit of space. It makes more sense to have a gamer dedicated server than a shared server cialis dosage if you want your forums to run accurately.

Bandwidth is important to any business website. This relates to the number of customers who can visit your site at one time. You naturally never want to limit your traffic flow to your website, but if you are using a gamer shared server, you are probably doing that already. Because the shared server can only accommodate so much traffic, some of your customers may be experiencing trouble logging on to your website.

When seeking gamer dedicated servers, be sure to find one that will accommodate all of your space needs as well as provide you with quality service. The internet gaming industry is continuing to boom, with no sign of slowing down. Now is a great time to get into this business, but only if you can accommodate thousands of customers a day.

Seeking out gamer dedicated servers on the internet instead of relying on a shared server for your internet gaming website is tantamount to the growth of your business. If you want to have a successful internet gaming site, consider a gamer dedicated server that will be able to provide you with added bandwidth, space as well as quality customer service. It will be well worth the extra money, and necessary in order for you acomplia blogs to grow your business.

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Originally posted 2009-09-29 18:26:42. Republished by Blog Post Promoter

Creative and Profitable Ways to Use Autoreponders

July 21st, 2012

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your site has finally come to just what she is looking for and
is about to make a purchase. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the
visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust – unless you have had the foresight to
utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can
then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her
precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email.
Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual
visitor into a profitable customer.  

Use your autoresponder to:

1. Publish a newsletter.

Certain quality autoresponders will manage subscriptions and follow-up with interested
prospects. Your newsletter can keep your visitors informed about your services or products, while building your
reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates.

Inform them of current sales you are running and of promotional material that your affiliates can use themselves to
increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go
out and promote your business.

3. Write reviews.

Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your affiliate’s page in your autoresponder.

4. Distribute your articles.

Writing and distributing targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable
information, many editors will print what is known as a resource box for you. A resource box contains your bio and
a brief description of your service or product. It can also contain your autoresponder address. Let’s say you’ve
written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles
of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally,
include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of
writers who are represented in your article list.

5. Create mailing lists.

Inform subscribers to your articles when you’ve written new ones that they may want to
publish in their own newsletter or website.

6. Automate your sales process.

Use an ad to insure repeated exposure of your message, which has been proven to
effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to
numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if
you’re selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.

7. Distribute advertising.

Let’s say you sell advertising on your website or in your newsletter or e-zine. Set your
autoresponder to send the information about rates and how to place an ad automatically to all prospects’ email
addresses. Then have your autoresponder follow-up.  It can also send notification of any special deals you are
currently offering.

8. Distribute an email course.

Each day, have your autoresponder send out another lesson. Just be sure that
each lesson has quality content – not a sales pitch. Your content will do the selling for you, and will do it much
more effectively.  You can include tips centered on a different topic for each lesson, illustrating how your
product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product.
Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a
purchase.

9. Automate

A reminder about your service or product after a visitor has completed your course. This will increase the
possibility of sales from visitors who have taken your course but are dragging their feet about actually making a
purchase. You can also use these reminders to promote new products or services, and the products and services of your
affiliate programs.

10. Distribute free reports.

This gives your visitor an idea of the type of information you can provide and the
quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a
potential customer than gain a sale.

11. Create trivia quizzes on your site and place the answers in an autoresponder. 

Your visitor will then be motivated to request your autoresponder, and you will have
a record of the visitors’ email addresses who took your quiz. Or create a contest and have any visitors that enter
send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of
their entry.

12. Offer a trial version of your product.

Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste
often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from
your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then
make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder.

For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links
that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by
simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your
affiliates.

14. Use an autoresponder on your order page.

Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective
mailing list that contains the names of people who are already your customers.

15. Put your links page on your autoresponder.

It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own
promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant
ideas of your own!

James Nsien2
NCN Internet Marketing Services

Originally posted 2009-09-23 21:08:02. Republished by Blog Post Promoter

Starting an Affiliate Marketing Campaign

July 21st, 2012

Starting an Affiliate Marketing Campaign

Some business owners opt to start an affiliate marketing campaign as part of their overall marketing strategy. In most cases the affiliate marketing campaign is only a small portion of the overall marketing strategy but there are some business owners who opt to rely exclusively on this type of marketing. The main purpose of doing this is to save money while still achieving valuable advertising. However, once a business becomes more successful they should consider being more proactive and combining affiliate marketing with other types of Internet marketing such as placing banner ads and orchestrating an email marketing campaign. This article will take a look at what affiliate marketing is and will provide insight into why this is popular and how it can be used effectively.

An affiliate marketing campaign is essentially a situation where other website owners place ads for your business on their websites. These website owners are known as affiliates. It is important to understand how this type of marketing works. In general the affiliates are given code for your banner ad to place on their website and given the freedom to promote their own website as they see fit. In promoting their website they are also attracting attention to your website because of the banner ad directing visitors to your own website.

One of the most appealing elements of affiliate marketing is the affiliate is only compensated when he produces a desired result. This means the business owner is not obligated to pay the affiliate unless the affiliate is successful. Success may be defined as generating traffic to the website, resulting in a sale or even resulting in the Internet user registering on your website or filling out a survey. The compensation for affiliates is generally based on cost per click, cost per lead or cost per sale. Cost per click and cost per lead are usually paid in terms of a flat fee which is awarded to the affiliate each time an Internet user either simply clicks through the banner ad on his website or performs a specific action after clicking through the ad. Cost per sale may result in the affiliate being awarded a flat fee or a percentage of the sale depending on the agreement between the business owner and the affiliate.

The most effective use of affiliate marketing is to actively seek out affiliates with a proven track record of promoting the businesses which they support. Most affiliate programs are open to anyone with a website and it is not necessarily damaging to allow those who are not particularly knowledgeable about marketing to run your banner ad but it is far more worthwhile to seek out affiliates who are quite adept and generating website traffic to their own website. This is important because the more visitors they receive each month the more likely your website it to receive interest from visitors who click on the affiliates banner ad.

Another aspect of affiliate marketing which can contribute to success or failure is the design of your banner ads. It is important to remember affiliate marketing is viewed the same way other types of marketing are viewed and care should be taken to create banner ads which will be appealing to your target audience. This means everything from the colors of your ad to the size and style of the font should be carefully considered to create an appealing advertisement.

James Nsien2
NCN Internet Marketing Services

Originally posted 2009-09-19 23:24:06. Republished by Blog Post Promoter

Monitoring Search Engine Positions

July 21st, 2012

Monitoring Search Engine Positions

Since search engines are the first stop for people on the
Internet looking for goods or services, the position your
website appears in search results is an important factor.
If your URL shows up far down the results list, the chances
of the consumer never finding you increase incrementally.
Once you achieve a high search engine position, it is
essential that you make sure you maintain the high ranking
you have worked so hard to achieve.

This means you must come up with a strategy to monitor your
search engines positions. This strategy is crucial to the
success of any marketing campaign. Think of your search
engine positions as your online portfolio. Would you let
your stock portfolio be ruled by chance and market
fluctuations, or would you keep close tabs on your stocks
so you could buy and sell when the time is right? This is
the way you must consider your search engines positions.

Be aware that at first, after you have launched your search
engine campaign and done all the right things to increase
your rankings, you will most likely see a continual upward
climb. What you need to be on the lookout for is the moment
that upward climb reaches a plateau. When this happens,
your search engine position campaign moves into stage two,
the monitoring and protecting stage.

In stage two, do not be concerned about the short-term
fluctuations in your positions. These are similar to the
subtle rising and falling of stocks in a portfolio.
Short-term movement is an integral part of the whole
process. It’s the long-term changes that you must watch for
and prepare to act on immediately.

Analyzing the long-term trends of search engines positions
is imperative. The way in which search engines rank
websites may change at the drop of hat. If you are unaware
of these changes – many of which are subtle yet can be
deadly to your ranking – your position may drop to the
bottom of the list before you can get your bearings. To
prevent this kind of precipitous drop, you must create a
system to monitor your positions on a monthly basis. Devise
a chart to keep tabs on your top ranking positions or your
top pages, and make sure to watch “the market” closely.

Each search engine uses a formula to compute website
rankings. When a search engine changes this formula in any
way, it may raise or lower your ranking. Some search
engines use a number of different formulas, rotating them
so that a formula doesn’t become overused or outdated.
Depending on which formula is being applied, your search
engine position may suddenly drop or rise in rank
significantly. Therefore, you must check your positions
frequently in order to catch when a search engine changes
formulas and what effect it has on your positions.

You must also deal with your competition – a crucial factor
you must always be vigilant about. Your competitor’s
position may suddenly rise, automatically lowering your
position. Or their position may drop, pushing your position
higher. Each month, expect position changes due to the
continual changes that are occurring in your competitor’s
position, and be prepared to adjust your marketing strategy
to compensate for decreased rankings. Monitoring these
fluctuations will also give you vital information about how
to improve your website to increase your position in search
results.

Of course, you must discern what the most popular search
engines are in order for your monitoring efforts to be
effective. Right now, there are ten popular search engines
that direct most of Internet traffic to your sites. The
challenge you face is that these top ten may change from
month to month.

This means that your must not only monitor your search
engine positions, but you must also keep track of the
ranking popularity of the search engines you are
monitoring. Find out which search engines people use most
frequently every month and be sure to live in the present!
People are fickle about their favorite search engines, and
it takes constant vigilance to follow their dalliances. The
search engines they loved when you first launched your
campaign may be old news in the next few months. You must
adjust your list of engines according to the whims of the
Internet users. Check out

http://www.searchenginewatch.com/reports/netratings.html

for a current  list of website favorites.

Another factor to monitor carefully is a sudden drop of
your positions in all search engines. This is not the same
as monthly fluctuations – this is a neon red warning sign!
It could mean a number of different things.

It all your search engine positions have plummeted, it may
indicate that search engines spiders – those sneaky
programs that seek out your site and rank their positions -
have found some type of problem with your website. If you
have recently changed the code, for instance, the spider
may become utterly confused and consequently drop your
positions disastrously. If a spider creeps up on your
website when it is down for adjustments or changes, you may
actually disappear from a search engine index entirely. Or
a search engine may drastically change its formula, and
suddenly all of your website come up as irrelevant. If that
search engine is a current favorite, it may create a domino
effect, causing all of your position to drop in all search
engines.

Some search engines rely on the results from other search
engines, and it is vital that you know which engines these
are and keep track of all the engines they influence. The
biggest problem here is that search engines will sometimes
change affiliations, and this can create a major shift in
the geography of the Internet. For example, recently Yahoo
decided to display only results gleaned from Google. So you
must not only monitor your own positions, but you must keep
abreast of seismic shifts in the landscape of the Internet
as a whole.

Finally, pay attention to your keywords. Keywords are the
foundation bricks of the entire search engine system, and
they demand individual scrutiny in your monitoring efforts.
If you have found that a number of your positions have
plummeted, it may mean that a page of your website has
become invisible or inaccessible to search engine spiders.
Or the competition for that particular keyword or phrase
has recently rocketed into outer space. In either case, you
must act quickly and efficiently to regain lost ground.

Your search engine marketing campaign is an investment. If
costs you time and money on a continual basis. Protect this
investment as diligently as you would your financial
portfolio. In the same way, track your positions from an
objective perspective, and monitor your positions on a
regular basis. Make sure your time and effort reap rewards
by keeping your eye on the big picture – your long-term
marketing campaign.

James Nsien2
NCN Internet Marketing Services

Originally posted 2009-10-07 20:59:59. Republished by Blog Post Promoter