Using Your Content for Internet Marketing

July 21st, 2012


Using Your Content for Internet Marketing

If you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is invaluable for a number of reasons. First of all it gives visitors to your website their first impression of your business and the products and services you offer. Additionally, well written content can be instrumental in selling your products and services to your potential customers. Finally, the content on your website can influence the size of the target audience you are able to reach by helping to improve your search engine rankings. With your content capable of doing so much, it is clear you should be hiring a professional content writer to assist you writing the copy for your website. This article will delve deeper into the importance of providing accurate, concise and informative content on your website when you are marketing online.

One of the most basic reasons why the quality of the content on your website is so important is because visitors to your website will likely form their initial opinions of your website based on the content on your website. If the copy is poorly written, does not hold the visitors attention and does not promote your products and services well visitors are likely to exit your website without making a purchase. Conversely, if the copy on your website is well written, engages the reader and promotes the products and services you offer the visitor is more likely to investigate the website further to learn more about the products and services and may make a purchase. The content of your website will be one of the aspects of the website which is first noticed by visitors so it is important for this content to be well written.

Well written sales copy can also be very persuasive and may compel visitors to the website to purchase the products or services offered on the website. This is important especially if the main purpose of the website is to sell the products or services. The sales copy should accurately describe the products or services offered, stress the importance of these products and services and compel the visitor to make a purchase. All of this should be done without appearing to be blatantly advertising the products and services. Writing this type of copy can be quite complicated and typically requires hiring a sales copywriter who is experienced and skilled at writing this type of informative and persuasive content. Sales copy written by an amateur or an inexperienced writer will not likely be as effective as copy written by a professional with a great deal of experience in Internet marketing.

Finally the content on your website is very important because it can greatly influence your search engine rankings. This is critical because high search engine rankings help your business to reach a considerably larger audience. Internet users are typically looking for information quickly and want immediate results to their inquiries. Search engines understand this profile and write complicated algorithms which help them to supply the most relevant websites when a user searches for a particular word or phrase. This is important to business owners because Internet users realize the value of search engines and are likely to only visit websites which rank well in the search engines. This includes websites which rank on the first page or two of search results. Your business might sell football jerseys and you may have a well designed website, a superior inventory and excellent prices but if your website does not rank well in search engines you are missing out on a great deal of free advertising. If your website lands on the third page or lower most visitors who search for relevant terms will not likely visit your website because they will have found what they were looking for on earlier pages. This is where the content on your website becomes important. Websites containing content which has been optimized for particular keywords will likely rank well with search engines. Hiring a writer skilled in writing optimized content can help to improve your search engine rankings so you can reach more potential customers.

James Nsien2
NCN Internet Marketing Services

Originally posted 2009-09-14 22:09:19. Republished by Blog Post Promoter

Evaluating the Responses to Your Internet Marketing

July 21st, 2012

Evaluating the Responses to Your Internet Marketing

Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.

Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.

Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention. If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style. Similarly a business owner who is running the same advertisement on several different websites may discover he is receiving more traffic from one website than others. He may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.

Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers. While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.

James Nsien2
NCN Internet Marketing Services

Originally posted 2009-09-12 18:10:50. Republished by Blog Post Promoter

Increasing Your Sales With Autoresponders

July 21st, 2012




Increasing Your Sales With Autoresponders

The autoresponder is without a doubt one of the best marketing tools you can get. It is a widely used application that will automatically respond to any email that it receives. They are considered to be magical indeed, triggered by a blank email that they receive to their address. Once they receive this email, they automatically start working for your business.

Whenever someone sends the autoresponder a message, the individual who sent the message will receive a preset email message with the information they were seeking. Depending on the servers and speed of the Internet, the email response will happen very fast. Autoresponders have always been known for their quick speed and fast responses to any type of email message they receive.

One of the best things about autoresponders is the fact that they are always available. They are always there 24/7, providing your clients and customers with the information they seek. They will make your business life easier, by boosting your sales. They require little work from you, yet they are easy to operate. They can also make managing your customers and buy Lukol online clients cialis online easier than ever, as they will help you keep track of your responses and keep up with email addresses you receive.

Even if you’ve never used an autoresponder before, you can easily use it to your advantage with your online business. You can preset it to say a variety of messages, even inform your clients about future offers and products. This is a great way to get your message out there, especially if you are currently holding a sale or other deal that you know people won’t want to miss out on. Autoresponders will work for you day or night, making your company information available to anyone whenever they want it.

Contrary to popular belief, not all buyers are impulse buyers. Research has shown that less than 15% of those who visit websites are impulse buyers. Although most websites focus themselves on getting visitors to buy their products immediately, most buyers need time to think about a product or offer they will purchase it. Most buyers don’t like to buy something immediately, simply because they may not be familiar with the product or know what it can do for them. Therefore, most buyers will learn all they can about something before they decide to go ahead and purchase it.

You can also use an autoresponder to distribute courses, articles or reports to your clients and subscribers. They are also great for providing free information to interested individuals, or immediately sending out information about your products and opportunities. You can also choose to send out price lists as well, or welcome new clients to your organization. If customers have purchased from you before, you can use an autoresponder to send out confirmations, thank you notes, and even offer discounts to those who buy your products.

In the world of Internet marketing, autoresponders are simply beneficial to have. They are worth more than the price you pay for them, simply because they will provide you with so much for so little. One of the best in the business is www.Automatic-Responder.com. Sending out information is easy with an autoresponder – as it will provide information about your company and products to interested clients the instant they need it.

All in all, an autoresponder will help you operate your business easier than ever before. Unlike other programs you can get for your online business, autoresponders will keep you in a constant state of readiness. You can feel free to go out and do what you want – and rest assured that your autoresponder will be there to supply information to those who need it.

http://www.articlevideorobot.com/specialoffer/W_C_Planet


Originally posted 2009-10-31 17:41:40. Republished by Blog Post Promoter

Investing Explained Step by Step

July 21st, 2012

“Investing Explained Step By Step”
By James Nsien2

http://james-nsien2.com

Investing is how you make your money grow, or appreciate for long term financial goals. It is a way of saving your money for something further ahead in the future. Investing means putting your money to work for you. Essentially, it’s a different way to think about how to make money.

Saving is a plan to set aside a certain amount of your earned income over a short period of time in order to be able to accomplish a short term goal. It is a plan of action where you plan on acquiring a certain amount of money by redirecting some of the money you have received from your various sources of income.

Investing, on the other hand, is a much longer term activity. We consider investing as an action that is based on long term goals and is primarily accomplished by having your money make more money for you.

Reason to invest:

There are three main reasons to invest. You can beat inflation, achieve financial goals like buying a car or paying for college, and retirement. Yes, you should start thinking about retirement now.

You can choose from many investing options. You can invest in stocks, mutual funds, or bonds!

Time Value of Money

The best thing to do is to start saving money as soon as possible. The younger you are, the more money you will have.

Let me give you an example of how time can save you $52,000 and make you $220,000.

Invest $2000 a year for nine years and start at the age of 21. On a 10% interest rate, the initial $18,000 you invested will be worth $763,000 by the time you reach the age of 65.

If you have a friend who waits until he/she is 30 to start saving and they save $2,000 a year every year until they are 65 which is a total of $70,000, they will only have $542,048.73, a difference of $220,000 from the person who started at the age of 21. Time is definitely on your side, so start early! Imagine what it would be if you started saving even earlier than 21!

What if I have $10,000 invested at various interest rates? After 20 years this is what I would have.

4% -$21,911

10%-$67,275

16%-$194,601

More interest rate, more the money.

Easy rule:

If you want to know how long it will take to double your money, take the number 72 and divide that number by the interest rate you are getting. So if you deposit $3,000 into an account with a 2% interest rate, 72 ÷ 2 is 36. So in 36 years you will have $6,000.

If you have an interest rate of 12%, you will make $6,000 in six years. The higher the interest, the quicker it is.

Stock Market

The stock market is one option for investing your money. Stocks are unmatched in comparison to any other investing tool. They are the leading way to make money and stay ahead of inflation over time. This is ideal if you have long term investment goals.

When you invest in stocks that a company offers, you are buying a share of that company. Depending on how well the company does determines how much each share is worth.

Comparing stocks to savings accounts, the tendency is that stocks give you a higher rate of return on your initial investment. But that is not without a risk.

The risk is, your stock is not FDIC insured like a savings account. Whatever you put into savings you are guaranteed to receive, plus your interest.

When you buy stock in a company, they could go bankrupt and the business shuts down, or the stock will not be worth the price you paid for it. These things do happen, but if you invest with the proper strategies, you will usually come out a winner.

Bonds

A bond is an agreement on a loan between the issuer and the person buying the bond (bondholder). The bondholder has “lent” a certain amount of money to a government agency, municipality, or corporation and is given interest on the loan.

The term of a bond is given a fixed-rate at the time of issue and expires on the specified maturity date. At that time, the issuer is responsible to pay the bondholder the face value of the bond. Throughout the term of the loan, the issuer also pays interest to the bondholder. The interest amount is set when the bond is issued.

Bonds can vary in term length. The can be a short as one year or as long as 30 years. Usually, the longer the term on the bond, the better interest rate the bondholder receives.

If you choose to sell your bond before the term is up, you can, but you lose money. It’s always best to keep bonds for their full term.

Mutual Funds

When investors decide to invest in a mutual fund, then money is put in a pool of money from other investors to create a large portfolio so everyone benefits from bigger profits. Most funds buy a variety of investments like stocks, bonds, or other securities. Because there is such a variety of different investments in one mutual fund, there is not as much of a risk. Usually if one investment has a bad return, another will make up for that loss.

To invest in a mutual fund, an investor buys shares of the fund and becomes a shareholder. That fund makes money two ways: by earning dividends or interest on its investments and by selling investments that have grown in price. The fund then pays out its profits to the shareholders.

Note: This is better if you are investing for long term profits.

Alternative Investments: Options, Futures, FOREX, Gold, Real Estate, Etc.

So, you now know about the two basic securities: equity and debt, better known as stocks and bonds. While many (if not most) investments fall into one of these two categories, there are numerous alternative vehicles, which represent the most complicated types of securities and investing strategies.

The good news is that you probably don’t need to worry about alternative investments at the start of your investing career. They are generally high-risk/high-reward securities that are much more speculative than plain old stocks and bonds. Yes, there is the opportunity for big profits, but they require some specialized knowledge. So if you don’t know what you are doing, you could get yourself into a lot of trouble. Experts and professionals generally agree that new investors should focus on building a financial foundation before speculating.

James Nsien2
NCN Internet Marketing Services

Originally posted 2009-04-19 18:40:57. Republished by Blog Post Promoter

Top 10 Successful Marketing Tips

July 21st, 2012

“Top 10 Successful Marketing Tips!”
By James Nsien2
http://james-nsien2.com

(1) Follow Your Heart, Dreams & Passions: Life is too short to do anything except exactly what you really, truly love to do. That’s what you will always be the very best at and most successful doing!

(2) Promote Your BENEFITS, Clearly, Comfortably and Concisely: Don’t talk about FEATURES, nobody cares! Talk about how your product or service will make people’s live better, easier, more fulfilling, safer, more secure and fun! Say it in very “Down To Earth,” easy to understand statements that are direct and easy to comprehend and believe!

(3) To Thyne Own Self Be True: Never even waste a single moment of your time even considering selling or promoting something that isn’t 100% completely up to your highest standards of quality, ethics, morals and principals! If YOU wouldn’t buy it, then DON’T sell or promote it!

(4) Role Play: Every week go through your ntire website thinking from the perspective of a potential client and make careful notes of what you experience. Ask a few friends to do the exact same thing for you. What improvements did you discover need to be made? Make them!

(5) No One Can Be ALL Things To ALL People: You will be a lot more successful and a lot happier of a person if you focus strictly on the things that are your natural strengths, gifts, interests, pleasures and joys! Would you go eat a fancy, gourmet steak dinner served at a Contractor’s Warehouse? Do you want your Doctor or Lawyer to be the same guy who exterminates bugs or repairs bicycles? No, you wouldn’t trust someone trying to be all things to all people. Neither will your customers!

(6) Be A Student Of Business / Marketing / Promotions: Consistently keep up with what is going on, not just in your particular niche industry, but in the world business environment in general. Enthusiastically study those successful people who have gone before you. You don’t have to re-create the wheel!

(7) Simply Help People – Don’t SELL Them: Do YOU like to be SOLD? No, you don’t, so don’t do it to others! Do you like to be HELPED? Yes, you do; so do that instead. People can sense when someone is sincerely offering to help them and when someone is merely trying to sell them. Make friends and long term customers, not angry enemies!

(8) Focus ALL of your time, energy & effort on what you do BEST and LOVE most: Then get someone else to do all the other stuff. There actually are people out there who truly enjoy and are amazingly great at doing all the things you don’t like or can’t do so well yourself. What does that tell you?

(9) Never Stop Advertising / Promoting Your Business: Don’t be sucked into making the silly mistake that many business people make when they start making some really good money. Don’t stop promoting & advertising your business. Let me ask you this? Would you consider companies like McDonald’s, Ford, Coca Cola, J.C. Penney and Budweiser successful? Do they still keep on advertising and promoting or do they sit back and rest on their laurels from yesterday?

(10) Follow-Up Makes Friends For Life: Most people sale to their customers as if it’s a “One Night Stand!” They get cash in hand and run for the hills never to be heard from again. That’s wrong. Contact your customers to check on them and see how their doing. You’ll be amazed at how many “Back-End” sales and referrals you’ll get from a life-time customer!

Have Any Questions, Comments Or Suggestions?

Let Me Know By Clicking Here!

James Nsien2
NCN Internet Marketing services

http://james-nsien2.com/resources-for-making-money-online/

Originally posted 2009-04-21 22:23:41. Republished by Blog Post Promoter

The Different Types of Affiliate Marketing

July 21st, 2012

Affiliate marketing programs has never been as popular before as it is today. Why? There can be a number of reasons. The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the chance to advertise their products at a lower cost. The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by creating websites.

Just as the popularity of affiliate marketing has shifted into greater heights, so has the people’s outlook about it changed. No longer is affiliate marketing considered today as an alternative method for the merchant to advertise his products, or as a source of additional income for the affiliates. For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues.

So the question now is what type of affiliate marketing will work best for you? Are all affiliate marketing programs the same? Are the benefits the same? Or are there affiliate marketing programs that work better than the others?

There are actually different types or classes of affiliate marketing, and the number of types will depend on how one will classify them. The most basic affiliate marketing programs, however, falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).

• Pay Per Click (PPC)

PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads. The affiliate gets paid a certain amount even if the visitor he referred does not purchase anything from the merchant’s site. However, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.

• Pay Per Performance (PPP)

PPP affiliate marketing is the most popular among merchant and is also the most lucrative type for the affiliates. In this type of affiliate program, the merchant only pays the affiliate whenever his referral translates into an action—that is whenever the visitor he has referred actually buys something from the merchant’s site or when the visitor becomes a lead. This means a lot of savings for the merchant. On the other hand, it becomes the most lucrative type for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the range of 15% to 20% of the actual product sales.

Pay-per-performance affiliate marketing can be further classified into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).

o Pay Per Sale (PPS)

In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant’s site actually buys something from the merchant’s site. Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee. But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.

o Pay Per Lead (PPL)

The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills up an application form or any similar form related to the business of the company. Compensation for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type.

Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist. If the classification is based on the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing. There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred purchases something from the merchant’s site.

• Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing

These types of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made. In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has referred to the merchant. All the previously mentioned affiliate marketing types (i.e. PPS< PPL, and PPC) fall under the single-tier classification.

• In two-tier affiliate marketing programs, the affiliate is not only paid for the direct traffic or sales that he refers to the merchant’s site, but also on every traffic or sales referred by various other affiliates who joined the affiliate program through his recommendation. Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for a wider number of affiliates in different tiers in the affiliate network.

• Residual Income Affiliate Marketing

In residual income affiliate marketing, the affiliate gets paid not only once for every customer he has referred to the merchant’s site. Rather, the affiliate is also paid whenever the customer he has referred returns to the site and purchase another product. Compensation for such type of affiliate marketing is based on either sales percentage commission or fixed fee basis.

The different affiliate marketing types would virtually work differently for merchants and affiliates alike, and each would generally have their own list of benefits. Which type of affiliate marketing will work best for you? It is not really for me to tell. Rather, it is for you to choose which type of affiliate marketing program will suit your needs and characteristics best.

James Nsien2

NCN Internet Marketing Services
http://www.money.ws/dcomfree
http://www.freedom.ws/dcomfree
http://ncnaffiliatemillions.com
http://ncntraffic.com
http://ncncashcreator.com
http://ncnfortune500.com
http://ncnsocialexplosion.com

Originally posted 2008-09-07 00:32:11. Republished by Blog Post Promoter

PPC – Pay Per Click

July 21st, 2012


“Pay-Per-Click”
By James Nsien2

http://james-nsien2.com

PPC stands for Pay-Per-Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines. PPC publicizing involves sponsored course that are typically in the influence of text ads. These are commonly situated intimately to seek results, where an advertiser pays a part total to visitors who click on these advertisements or banners and demesne on the advertiser’s web industrialist. In essence, PPC business is all virtually invitation for the top or major orientation on search engine results and listings. Advertisers do this by buying or bidding on keywords or keyword phrases that are related to their products or services – the higher the bid, the higher the chances that the keyword or keyword phrase will be displayed as top results on the search engine. Advertisers would then pay the invitation value or bid amount every time a visitor clicks on the keyword that was used to advertise the website’s product or service.

PPC advertising is also known under the following names/variations:

• Pay per placement
• Pay per performance
• Pay per ranking
• Pay per position
• Cost per click (CPC)

PPC advertising’s standard procedures:

1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search
engine.
4. Bidding on the ad placement, including the search result
words or phrases.
5. Writing out an ad copy.
6. Setting up the ‘landing pages’ for your ads.
7. Placing the advertisement in the search engine.

There are many benefits to Pay per Click advertising, making it a very effective and successful way of Promoting a business ‘online’.

Some of the benefits are listed below:

• Get launched immediately. PPC advertisements are implemented very speedily -they can go ‘online’ within a time after winning the bid and paying for it.

• Obtain peculiar, pre-qualified, and grade traffic. PPC provides you with a character or a well-targeted interchange. Visitors are narrowed downwards into ‘limited’ grouping who are actually hunting for precise products and/or services that you’re offering those who are more likely to become a ‘lead’ (or a customer) and complete a transaction either by buying your product or subscribing to the service that you are offering.

• Alter your reach. PPC advertising provides additional traffic to your site, message from the natural or “feed” operation engines.

• Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including he actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:


1. Know your product.

Cover an itemization of the creation and/or services that you have to offer.

2. Stay within the budget.

Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right.

Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line.

Evaluate your clear profit against your outlay or expenses. Live when to catch and alter your PPC syllabus – if you pass more on publicizing but know immature or no sales at all.

5. Find the right keywords.

Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads.

A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

• Discount offers
• Testimonials
• Celebrity/famous endorsers
• Money-back guarantees
• Free trials or sample offers
• Freebies
• Reverse psychology
• Major benefits (“Lose weight”)
• Direct instructions (“Click here”)

7. Maintain a professional-looking site.

Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Maximum Web Promotion with PPC

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing Internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

PPC – The Pros

1. You need not be a genius in computer and technology to be able to run this ad campaign.

2. Immediate results are seen after a few days.

3. No need to make a website conform to the SEO rules.

4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.

5. You can make use any search engine available.

6. You can type in any keyword you like.

PPC – The Cons

1. Fixed payments every month to the search engine you choose.

2. Pay for each click received by your website. At times, visitors are just Competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.

3. Inability to pay for the fees next month would mean removal of your website on the paid listings.

4. This advertising can only be used temporarily because it is difficult to handle in the long run.

5. Pay-per-click pricing can be costly for long periods of time; therefore, this should be stopped after an ad campaign.


But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC.

All visitors of your website are already wise as a registered consumer or purchaser of your set. PPC publicizing leads your customers to you for a lesser toll.

INSTANT EXPOSURE, IMMEDIATE PROFITS.

PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS

This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done. PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click.

James Nsien2
NCN Internet Marketing Services
http://james-nsien2.com


Originally posted 2009-04-23 23:28:26. Republished by Blog Post Promoter

Free Sharing – My Best Vacation Ever

July 21st, 2012

“Free Sharing of My Life’s Experience: My Best Vacation Ever”
By James Nsien2
http://james-nsien2.com

Bryce Canyon, Utah

I’m making this page about Free Sharing to share an unforgettable 1000-mile trip spanning three states in 7 days. This trip was a family vacation. This was my best vacation ever. The 1000-mile trip began in Nevada; we traveled through the states of Utah, Arizona, and then back to Nevada. I am sharing this wonderful experience because a lot of people do not get the chance of experiencing our creator’s wonderful creations. The Earth’s wonders abound us and one does not have go out of the country to witness these Nature’s Wonders. I will provide this free sharing mainly in pictures (please see links to photos below) through Zion Canyon National Park, Bryce Canyon, The Grand Canyon National Park, and Hoover Dam. Enjoy the trip and hopefully you will get the chance to check out Nature in action.

My trip review, in a nutshell

Here’s what I thought of the trip from start to finish

Our dentist friend and his family visited the Grand Canyon area a few years ago. Upon their return they stop by our house and free shared their wonderful experience with me and my family. We couldn’t wait to go and visit those wonderful places that they so eloquently, vividly and beautifully described to us in words and pictures. About a year or two later, we did get a chance to go and witness our Creator’s Wonders first-hand. I will tell you, we totally enjoyed everything about the trip. We owe a great deal to my dentist and his family for free sharing their trip with us. They even gave us their exact itinerary including where they visited, where they stayed, what events they took part in along their trip route, what they saw, etc. We thank them dearly for their kindness of free sharing. I hope that through this sharing, someone will be able to take the time out from their hectic daily schedule to thank our creator and experience his wonderful creations, his Natural Wonders.

Our 1000-mile trip started in Las Vegas, Nevada, where we rented a Recreation Vehicle (motor home).

On a Monday, the first day of our journey, we drove through winding-mountainous roads to Zion National Park where we stayed over and camped for two nights. At Zion, you are standing next to huge/gigantic boulders which are bigger that any building or anything else you’ve ever been around. It appeared as if the side of the boulder will peel-off and crush everything in sight – very scary to be there amongst those boulders which were carved out from the earth by nature.

Following a stay at Zion National campgrounds, we drove to Bryce Canyon National Park. At Bryce, you are up above the rocks, looking down at natural wonders, the beautiful carvings made by nature. This was the most beautiful natural occurrences I have ever seen in my entire life. The carvings look like small statuettes arranged in a magnificent and perfect order. Only nature can do create something that beautiful. I understand wind and water have something to do with its creation.
There at Bryce, we stayed for two nights and we experienced an unusually fun Chuck Wagon ride with staged Indian attacks and buy buy cialis online Advair Diskus online raids (seemed real, scary, and very exciting). At night there was a dinner, theater-play and folk dance. Oh, we had a great time.

The next stop of the journey was the Grand Canyon’s North rim, which was very scenic. Our main focus was cialis tadalafil side effects on seeing the South rim of the Grand Canyon, so the North rim really did not impress us much. We quickly left the North rim, and proceeded to the South rim of the Grand Canyon, where its beauty is breath-taking. Just Magnificent! Words cannot describe its wonder and beauty. We stayed for three nights in the Grand Canyon village. There were so much to do in the Grand Canyon Village such as sight seeing, shopping, tours, bus ride along Grand Canyon scenic routes, etc.

Our final leg of the trip was on a Monday when we visited the Hoover Dam on our way back to Las Vegas. One can spend several hours just admiring what man can do with the help of our creator. Hoover dam is one of the incredible man-made wonders in the world. If you ever get a chance to visit Las Vegas, Hoover Dam is about an hour or so away, it’s worth the time – find time and make a visit.

This trip allowed me to grasp how short our existence is on this planet compared to everything else that’s happening inside it. For example, it took several millions of years for certain canyons to be created and our respective life-span on earth will be less than 100 years – just incredible!

5 things you shouldn’t miss!

5 things you shouldn’t miss on this trip… Zion National, Bryce National, Chuck Wagon ride at Bryce, South Rim of the Grand Canyon, and Hoover Dam

James Nsien2
NCN Internet Marketing Services
http://dcomfree.ws

See Photos at FaceBook:

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James Nsien2
NCN Internet marketing Services
http://dcomfree.ws

Originally posted 2009-02-06 03:54:22. Republished by Blog Post Promoter

Improve Usability of Your Website

July 21st, 2012

Improve Usability of Your Website

No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.

The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text.

Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease.

Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.

Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.

Originally posted 2009-10-18 23:27:58. Republished by Blog Post Promoter

What Is Niche Marketing, and Do I Need It?

July 21st, 2012

What Is Niche Marketing, and Do I Need It?

In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem.  It is the term which defines the role the organism or the population plays in the general scheme of things.  The niche an organism or a population holds is the one responsible for dictating the ability of the species to survive.  It is the one which spells whether an organism or a population will perish or thrive.

In marketing, a niche refers to a service or a product that occupies a special area of demand.  It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need.  To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns.  It is through this process that he/she is able to generate a specific market for the niche product he/she is trying to sell.

Niches are involved in niche marketing, the process of finding market segments that are small but potentially profitable nonetheless.  To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed.  Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty.  The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver.

One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind.  Here one is not forced into the lion’s den and made to compete against established marketers.  He is made to occupy a strong and secure position that ultimately wins him a real place in the market.  Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

One of the most important things that should be thought over by those involved in this type of business is the niche business that is going to be involved in the process.  It is important to consider the type of business that one is going to work on to be able to ensure himself of the success that he hopes to have.  It is also important for him/her to know everything about the niche business at hand.  Learning the tricks of the trade in is one of the things that one could do to make a niche business prosper tremendously.

Being able to reach the niche market is another consideration to make.  In doing so, one should know the exact phrases that people are searching for.  The use of tools can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.

Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on.  Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.

Is niche marketing needed in a world teeming with a hundred like systems designed for people to make money online?  Those who know how the system works will answer in the affirmative, because niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of customers – needs that are usually not given notice by those in the big league.  Though niche marketing, one is able to gain a foothold in the market by being a needle in a haystack.  Small and inconspicuous it may be, but its ability to sting someone so madly once it is found will render him more than surprised.

James Nsien2
NCN Internet Marketing Services

Originally posted 2008-08-24 17:47:45. Republished by Blog Post Promoter